Lead Generation Model
Turn your Economic Model numbers into a real lead-generation funnel — by source, by month, by week.
Step 2 of 450% complete
Your goals
Your funnel assumptions
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Your annual lead-source goals
Your Lead Generation Model results
Monthly contacts
40
Weekly contacts
10
Daily contacts
2
Appointments / month
4
Appointments / week
1
Agreements / month
2
Closings / month
2
Database gap vs. recommended
0
Your current lead-source goals project 18 closings/year against a goal of 24 — a shortfall of 6. Increase a lead source above.
| Lead Source | Monthly Leads | Appointments | Agreements | Closings | Conversion Rate |
|---|---|---|---|---|---|
| Sphere & Referrals | 13 | 15 | 7 | 6 | 3.8% |
| Open House | 3 | 4 | 2 | 2 | 3.8% |
| Internet Leads | 8 | 10 | 5 | 4 | 3.8% |
| Social Media | 5 | 6 | 3 | 2 | 3.8% |
| Prospecting | 8 | 10 | 5 | 4 | 3.8% |
| Agent Referral | 2 | 2 | 1 | 1 | 3.8% |
| Other | 1 | 1 | 0 | 0 | 3.8% |
These figures are planning estimates from the assumptions above, not a guarantee of leads, appointments, or closings.
Your weekly lead-generation schedule
Block out what you'll actually do each day — calls, doors, follow-up, content.
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